It’s official: Men and women are TERRIBLE at flirting, reveal researchers – and say the key to attracting a partner is to abandon all attempts at subtlety

• Women were worse than men at spotting when they were being flirted with

• 36 percent of men judged correctly – compared to 18 percent of women

Humans are terrible at detecting flirting, researchers have found.

They say the key to letting someone know you like them is to abandon all subtlety.

In a lab experiment, only 36 percent of men judged correctly when a woman was flirting with them, while women were even less aware and spotted in 18 percent of the time.

In a lab experiment, only 36 percent of men judged correctly when a woman was flirting with them, while women were even less aware and spotted in 18 percent of the time.

Jeffrey Hall, an associate professor of communication studies at the University of Kansas and author of the 2013 book ‘The Five Flirting Styles,’ conducted a study to see how often pairs of strangers correctly identified when the other was flirting.

‘If you think someone is not interested in you, you are probably right, they are not interested,’ Hall said.

‘But if someone is, you probably missed it.’

The study, published in Communication Research, brought together 52 pairs of single, heterosexual college students.

The pairs of strangers sat alone in a room and talked for 10 to 12 minutes in what they thought was a study on first impressions.

At the end of the study, the students were asked to fill out questionnaires in separate rooms.

Among other things, students had to note if they flirted and if they thought their counterpart had.

While the pairs were more than 80 percent accurate in knowing when their counterpart was not flirting, they were far less accurate in detecting when they were being flirted with.

Only 36 percent of men judged correctly, and for women, the number was 18 percent.

‘Behavior that is flirtatious is hard to see, and there are several reason for that,’

‘People aren’t going to do it in obvious ways because they don’t want to be embarrassed, flirting looks a lot like being friendly, and we are not accustomed to having our flirting validated so we can get better at seeing it.’

In a second study, Hall had more than 250 people watch six one-minute video clips of those in the first study interacting.

Just one person was shown at a time.

The third-party observers were not any more accurate in detecting flirting than those taking part in the interactions.

When flirting didn’t occur, they were 66 percent accurate.

When it did, they were 38 percent accurate.

The lowest accuracy rate was found in females observing males flirting.

They identified the flirting just 22 percent of the time.

Both men and women had an easier time detecting when females were flirting.

Hall said that could be because women tend to be more transparent.

‘It doesn’t appear to be the case that men have some intuition about women and women have some intuition about men.

‘But it does seem that women are just a little more clear if they are interested or not,” Hall said.

Students’ difficulty in detecting flirts could be the same reason humans have trouble spotting a liar, Hall said.

The assumption is most people are telling the truth because most people do.

And, of those who don’t, it’s only a small group doing the majority of the lying.

The same is true for flirting.

‘Most people on most days are not flirting with everyone they come in contact with,’ Hall said.

‘But, some people are occasionally flirting, and maybe a few people are flirting a lot.’

Just like lying, knowing when someone is flirting can take awhile to pin down, and it often needs third party confirmation.

‘You just don’t assume everyone is flirting with you,’ Hall said.